Marketing Communications

SUMMARY: To summarize, this deals with advertising objectives and planning. We discussed the characteristics of advertising objectives and some specific advertising objectives. The advertising objective should be tangible, measurable, time bound and have a defined target audience. The main objectives of advertising are to inform people about a company's product, persuade them to buy it, remind them about the product from time to time, relate the product to needs and to modify attitudes towards the product.

An advertisement campaign consists mainly of five stages, namely. Setting advertising objectives, setting the advertising budget, determining the advertising message, selecting the advertising media and evaluating the results of the advertising campaign. Companies usually outsource the task of creating an advertisement